At the end of 2021, a double premiere took place at the "Parkovy" shopping center. The DIM group of companies presented to the general public the concept of the Lucky Land residential complex updated by the archimatika architectural bureau in the "center outside the center" format (PRAGMATIKA.MEDIA wrote about it in the article "Center of happy people. How should cities develop in the XNUMXst century to withstand competition» in the 34th volume). At the same time, the new positioning of the brand "Live more" developed by TABASCO was presented.
The mission, values and updated positioning of DIM "Live More" were emotionally described in a video message by Oleksandr Nasikovsky, founder and managing partner of the DIM group of companies.
Oleksandr Nasikovsky, managing partner of the DIM group of companies
"Man is unique in that he is capable of creativity. We change everything around us. We create new, different things, we give birth to meanings and forms. A dreamer invents, a builder realizes. This is how houses, neighborhoods, cities, and civilizations appear. We leave our mark. Someone from soulless empty boxes. Someone from good living ideas. And the idea always wins because there is something more behind it.
I don't build square meters, I build a space where people will be happy. I launch runways for plans, rest, comfort. That's why in DIM projects we pay so much attention to the beauty that will open from the windows, the pure artesian water from our own wells, the clean air from the ancient forest nearby and the park with rare plants.
Life is not the number of years on the passport, it is the moments when we were happy. And we spend most of our life in our home. And it is very important what it will be. Living conditions should work for us, literally extend our life. We believe that this is possible thanks to quality, environmental friendliness, aesthetics. I am proud of what and how the DIM company is building," said Nasikovsky.
Life is not the number of years on the passport, it is the moments when we were happy. And we spend most of our life in our home. And it is very important what it will be
Oleksiy Revin, CEO of the DIM group of companies, noted that the new concept of the Lucky Land residential complex, created in partnership with archimatika architectural bureau, reflects the new positioning of "Live More" in particular.
Oleksiy Revin, CEO of the DIM group of companies
"We can confidently say that the project turned out to be truly unique, because we managed to combine everything and even more of what a modern person needs today for a comfortable life. This is about the architectural solutions of the buildings themselves, which are based on the urban planning paradigm of Kyiv's Khreshchatyk and Independence Square, about the cascading storeys, the diversity of buildings and the use of modern and exclusive decorative elements, and about the social component.
The territory of the residential complex will be filled with various infrastructure — from shops and services to cultural centers, alleys for walks, places for sports and recreation, which will be integrated into the existing landscape of the forest area. And all this will be available to all Kyivans," said Revin.
The project turned out to be truly unique, because we managed to combine everything and even more of what a modern person needs today for a comfortable life
Oleksiy Revin, CEO of the DIM Group of Companies, Iryna Mykhalyova, Marketing Director of the DIM Group of Companies, Nataliya Horodytska, Director of the Development Department of the DIM Group of Companies, and Vitaly Savchikhin, Deputy General Director of the DIM Group of Companies
Oleksandr Popov, its author, co-founder of archimatika, told more about the concept of the Lucky Land regional center. The Lucky Land project envisages the creation of six blocks with 35 residential buildings with a height of 23 to 9 floors on 26 hectares in the Svyatoshyn district of Kyiv. In total, 10 to 12 residents will find their favorite home in Lucky Land. Underground and surface parking lots are designed for cars.
An arc-shaped park-promenade with a maximum of functions around the school-community center
"To create a harmonious balance between private and public, at Lucky Land we make a semi-private space for residents inside the blocks and open streets, accessible to the entire perimeter. In this way, we are creating a full-fledged urban environment," said Oleksandr Popov. The core of Lucky Land will be the school building - a community center for all residents of the blocks with a modern technological conference hall, playgrounds and sports halls, as well as a park for public use.
Oleksandr Popov, co-founder of archimatika, author of the Lucky Land regional center concept
"The school will become a real social center, focused on the most diverse types of activities. There are separate entrances for events in the sports center and the conference hall, not through the classrooms," Popov said. Two linear parks are planned in the complex: with an emphasis on sports recreation - along the forest bordering the Lucky Land plot, and a promenade with a maximum of functions around the school - a public center.
The front facades of residential buildings will face the "school" park-promenade, where coffee shops, shops, vet clinics, banks, post offices, co-working spaces and much more will be located on the first floors. We offer a wide variety of layouts of 1–4-room apartments plus spectacular penthouses. As Popov said, taking into account modern requirements, the offer of open balconies and terraces has been increased. Lucky Land will become inclusive and "smart", ecological and aesthetic.
The school will become a real social center focused on the most diverse types of activities. Separate entrances are provided for events in the sports center and conference hall, not through classrooms
"We will collect here all the best elements that can be implemented: the use of solar batteries for street lighting, a local boiler room as the best option from the point of view of ecology and saving resources, and much more. We are considering the creation on the territory of the lake, where rainwater will be discharged, and we will arrange a square around it - and it will be an element of a high-quality environment. We will return Kiev glazed ceramics on the facades. This is cool, natural, beautiful, emotional material. We are happy for him on Khreshchatyk, now we will be able to enjoy such a decision in Lucky Land as well," Popov gave examples.
Oleksandr Smirnov, partner and creative director of the TABASCO agency, emphasized that the new positioning is very succinctly formulated in the slogan "Live more", which reflects what real real estate should really be.
Oleksandr Smirnov, partner and creative director of TABASCO agency
"In the new communication flight for DIM, we wanted to say that one right decision can change a whole life. By buying DIM real estate, you get a whole ecosystem: extensive infrastructure, security, closeness to nature and a state of harmony. This is really the right decision that can change your life for the better," said Smirnov.
Glazed ceramics will be used on the facades of Lucky Land
The general director of the DIM group of companies, Oleksiy Revin, noted that the updated concept of the Lucky Land residential complex was the first large-scale example of the implementation of the "Live More" idea, but in general it will permeate all DIM complexes without exception.
Every square meter of residential and public space is a combination of environmental friendliness, thoughtfulness and comfort. Moreover, it is the meaning of life and work of a large team of like-minded people united by a common goal
"Each square meter of residential and public space is a combination of environmental friendliness, thoughtfulness and comfort. Moreover, it is the meaning of life and work of a large team of like-minded people united by a common goal.
"Live more" is a call to people who have become happy owners of apartments in the projects of the DIM group of companies, and to those who are looking for a new home today. Do you want more fresh air, more quality water, more positive impressions and emotions? Then you come here - to residential projects, where a home is created that you want to return to, that you want to be proud of and in which you want to live more!" - added Oleksii.
