The Canadian network of non-profit organizations United Way collects funds to help people who find themselves in difficult life situations - on the verge of poverty, homeless, victims of domestic violence and suffering from mental illness and social isolation. The new unique color, which was developed by Pantone especially for the organization, is used in the social advertising company Show Your Local Love, which appeals to help the disadvantaged.
According to Laura Pressman, vice president of the color institute, Unignorable is an expressive, bright shade that exudes pure warmth and energy, and is able to instantly attract attention.
Video dedicated to the creation of Unignorable color.






