Pantone and its new color, which is impossible to ignore

/ World /
For more than 50 years, the Pantone color institute has been conducting experimental work with colors, determining their influence on various industries - fashion, design, printing. This time, at the request of the United Way company, Pantone experts developed a color that is "impossible to ignore", which received the same name - Unignorable.

Malik Favre was the illustrator who created a series of images for the new United Way company.

The Canadian network of non-profit organizations United Way collects funds to help people who find themselves in difficult life situations - on the verge of poverty, homeless, victims of domestic violence and suffering from mental illness and social isolation. The new unique color, which was developed by Pantone especially for the organization, is used in the social advertising company Show Your Local Love, which appeals to help the disadvantaged.

Image: Malik Favre

According to Laura Pressman, vice president of the color institute, Unignorable is an expressive, bright shade that exudes pure warmth and energy, and is able to instantly attract attention.

Image: Malik Favre

Video dedicated to the creation of Unignorable color.

Image: Malik Favre

Image: Malik Favre

Image: Malik Favre

Brand print on a t-shirt, which I bought, can be strongly participated in the assistance program