The White Studio Design team created the tourist identity of Kyiv region

/ Art /

The designers developed the concept in such a way as to show all the tourist possibilities of the region, associatively referring to its past. They worked in the style of minimalism, which, according to the authors, appears in the architectural and cultural elements of the region.

To develop an identity, took into account the history of Tripillia, the age of the Sarmatians, the times of Kievan Rus, etc.

The historical part of the identity

The logo in the form of a six-pointed star combined the symbols of Tripillia, a mill and an asterisk (a footnote sign in books).

Logo image

The phrase "point of reference" was chosen as the slogan for Kyiv region. As the designers explain, it is connected with the tourist and historical potential of the region, revealing its multifaceted nature.

Identity slogan

Kyiv Region Type was used for the Aydenniki font, which was developed by designer Dmytro Rastvortsev.

Kyiv Region Type identity font

In addition to the development of identity cards for the Kyiv region, the White Studio Design team created tourist and territorial brands for Drohobych, Henichesk, Kalush, Cherkasy, etc.