The author of the Just Do It slogan for Nike has passed away 

/ A person /

Dan Weeden died at the age of 77 in Portland. 

About this reports the edition of Willamette Week.

Wieden+Kennedy co-founder and advertising executive Dan Wieden became famous for the Just Do It slogan he came up with for Nike. After that, his company became famous all over the world. 

Together with his partner, Weeden founded the agency in 1982. At that time, they had only one client - an Oregon sneaker company. After the success, the Wieden+Kennedy team began to develop, creating new advertising campaigns that were remembered by several generations. In particular, a series of videos with director Spike Lee. 

The agency opened offices in New York, Tokyo and London, and the annual accounts amounted to more than 1 billion dollars. Creatives have developed advertisements for many well-known brands, for example, for McDonalds and Old Spice.

Dan Weeden left the office in 2015, although he actually continued to consult and work. 

In 2021, Weeden's business partner David Kennedy passed away.





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