Invest in it! Volume #32 of PRAGMATIKA.MEDIA was released

Investment is the key word of our era. And if you want to know what is worth investing in today, then you should look at what is happening on Wall Street?

It would seem that the skyscraper 60 Wall Street in the financial district of New York does not need improvement. The 47-story postmodern office building, designed by Kevin Roche John Dinkeloo & Associates, belongs to Class A and meets the LEED Gold sustainability standard. But no! In mid-May, Paramount Group (a global real estate investment trust) announced that it is investing in the global reconstruction of an already successful and popular facility. The project, developed by the studio Kohn Pedersen Fox (KPF), involves the transformation of the facade, new glazing of the tower, the addition of a skylight for natural lighting of the atrium and the installation of a green wall, which will be the largest in North America.

"The goal of renovating 60 Wall Street, especially during COVID, is to create an environment that brings a sense of well-being to this vibrant urban community," said Hugh Trumbull, AIA, Principal Designer at KPF.

Investments in the well-being of the community? Isn't it interesting? We decided to devote our investment #32 volume PRAGMATIKA.MEDIA not only success stories and guaranteed capitalized objects and spheres of activity. But to understand what today forces corporations, billionaires and cities to refuse "fast" money and invest astronomical sums in social architectural and urban projects. Is this game worth it?