Yayoi Kusama and Louis Vuitton created a filter covering architectural landmarks with colorful dots

/ Art /

Users can try the filter in the Snapchat app.

About this reports tells Media Designboom.

The campaign was a continuation of the collaboration of the French fashion house with the Japanese artist - then her giant sculpture, which seemed to paint the facade of the building with its signature colorful pattern, was fixed above the Parisian boutique on the Champs Elysées.

This time, Snap Inc. was involved in the campaign to develop a filter for Snapchat. The resulting Monument Scan shows landmarks in major cities, including the Arc de Triomphe and the Eiffel Tower in Paris, the Statue of Liberty in New York and the National Gallery in London, covered in colorful dots. 

Image: Louis Vuitton

Louis Vuitton invited Yayoi Kusama to collaborate for the second time since 2012. According to representatives of the fashion brand, the partnership with the artist combines "the creativity of Yaya Kusama and the craftsmanship of Louis Vuitton."

 

 

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