According to the musician, the collaboration with IKEA will allegedly take place when users collect 10 comments under the post. In just a few hours, subscribers wrote more than 000 of them. However, IKEA did not like its cooperation with the artist confirmed.
A sofa made of loaves of bread. Photo: instagram.com/gabbois
A sofa made of loaves of bread. Photo: instagram.com/gabbois
Shortly thereafter, the company's press secretary, Diana Lavrenova, denied any involvement of the brand in the proposed concept. She compared the LOAFA sofa model with IKEA air, an experimental inflatable sofa released in the 80s. The sofa was called "one of the biggest mistakes in the company's history."
Sofa IKEA air. Photo source: prikhjo.medium
By the way, Tommy Cash often collaborates with famous brands. In March 2021, together with Adidas Originals, he created the longest pair of sneakers, and for McDonaldʼs invented a McMenu concept called the Sad Meal, in which there were pickles instead of fries and a knife instead of a toy.