PRAGMATIKA.MEDIA. Interactivity

#37
December / January 2021-2022

We decided to dedicate the main theme of the pre-holiday volume of PRAGMATIKA.MEDIA to interactivity — human interaction with the "world of things" and digitalization. But you can't just take it and forbid yourself to think about... Metauniverse.

Moreover, despite the vagueness of the "Metaverse" concept, Morgan Stanley analysts have calculated the investment capacity of this mysterious virtual reality: 8 trillion dollars! Already by 2025, the space will be worth $82 billion, and Metaverse Property, the world's first virtual real estate company, is actively selling and leasing plots and properties in Decentraland and Sandbox. And sports giant Nike is creating a replica of its headquarters building in the new world of NIKELAND to test new designs and consumer demand.

The value of interactive content, digital technologies and digital design is beyond doubt. But virtual architecture and virtual real estate? Oho! It's worth thinking about. And, by the way, our editorial office was recently presented with a fractal. It looks like our volume might seem a little crazy. That number is a real rabbit hole, and we can't even imagine its depth yet.

745 ₴

MIRS HOME. Tag and label
On December 16, the MIRS HOME multi-brand showroom hosted an evening dedicated to the subtleties of daytime reception etiquette.

Laminam. Opening of a new space
On December 7, a new exhibition hall was opened in the Laminam UA showroom in Kyiv.

Fundermax 6.0 Project of the Year. Results of the competition
On November 12, an awarding ceremony for the finalists of the Fundermax 6.0 Project of the Year competition, organized by the BUDZIRKA company, took place in the capital's Freedom Hall.

Amoenus Soft by Maxalto. An exquisite and iconic set
Art director of Maxalto company Antonio Citterio knows the future, because the furniture created under his direction every year gathers enthusiastic views of the younger generation.

behind the glass Kredence showcases from ELIO HOME
In 2021, the company replenished its arsenal with a line of storage systems with glass facades.

October Mist: Color of the Year 2022 by Benjamin Moore
This year, the American brand of premium paints Benjamin Moore offered October Mist 2022 as the main color of 1495 smoky and wormwood shade.

PROJECT 900: "I am a legend!"
How do objects acquire cult status? We are looking for answers together with our Ukrainian designers and the famous metropolitan design space Project 900.

SCALAMID: when walls talk about the personal
In 2021, the BUDZIRKA company presented large-format fibromineral plates of the Polish SCALAMID brand.

Live more. The DIM group of companies presented an updated concept of the Lucky Land residential complex and a new brand positioning
On November 16, the DIM group of companies presented the concept of the Lucky Land residential complex updated by the archimatika architectural bureau, and the TABASCO company presented the new brand positioning at the Parkovy shopping center.

How to "disenchant" a long building. We turn excessive ambitions into growth points of the territory
On the example of international cases and the Dnipro BC "Kudashevsky" from DAYTONA GROUP, we talk about the peculiarities of redevelopment and the specifics of the work of architects, designers and contractors within the tight framework set by the project.

Expolight. Live Stream
In addition to functional and aesthetic aspects, work with light should be socially significant - this is the opinion of the head and founder of the Expolight studio, Mykola Kabluka, with whom we talk about the impact of light design on the environment and culture.

Metaversion of the new world. From interactivity to virtuality
Will mass immigration to the virtual world await us already in 2022? Who and why is designing the architecture of the new digital continent? We analyze the key events of the year and consult with experts.

Jean-Christophe Bonis: "Human emotional connection with artificial intelligence is inevitable"
Popular lecturer and TED speaker Jean-Christophe Bonis is a mentor and consultant for startup founders and is willing to invest in ideas he considers breakthrough. The topic of our interview is the metauniverse and its prospects.

Serhiy Nizhynskyi: "The question of reality and materiality is a religious one"
In the history of the development of the metaverse, digital artists have managed to transform the rather vague concept of the metaverse into a "concrete manifestation of the abstract".

Big City Lights: Design Activism in Action
Luzinterruptus, an anonymous group of artists and photographers, uses light as a tool for social expression and darkness as a canvas for their urban interventions.

Signify: more than lighting
The LED revolution at the turn of the XNUMXth and XNUMXst centuries turned the world of lighting upside down. Light has become more intelligent and can now play the role of somnologist and psychotherapist, and do it in our own home.

Immersive and interactive. The landscapes we set alight
Lyudmila Bilodid, founder of the Beloded Landscaping bureau, tells about how to detain a city dweller who is always in a hurry and encourage him to dialogue with the landscape.

Andriy Moroz: "Everyone can become the heart of Ukraine"
We talk about empathic architecture with Andrii Moroz, the author of the monumental art object "Heart of Ukraine".

Oleksandr Kumeiko: "Monument status is not a sentence!"
The River Station building on Postova Square in the capital is coming back to life. Let's find out the details together with the architect Oleksandr Kumeik.

Developer vs citizen. Who gets more profit from redevelopment?
Vitaly Boyko, founder and CEO of Urban Experts and NAI Ukraine, talks about the redevelopment of territories, their revitalization, regeneration, and many more variations.

Sadolin: Careful, painted! Emil Dervish and ultramarine
"Careful, painted!" is a project created in partnership with the Sadolin brand, the world's leading paint manufacturer. This time we talk to Emil Dervish about his ultramarine palette.

STEEL FREEDOM 2021. A new look at functionality
On November 27, the final of the architectural competition STEEL FREEDOM 2021 took place in the capital. Our editors recognized the work of KNUBA students Maksym Krupoder and Roman Derpi with a separate nomination.

AGROMAT. Non-standard format, or how to see the atypical in the typical
Let's consider how the AGROMAT company's products help architects and designers to solve non-trivial tasks in the design of spaces.

"Straight after the white rabbit." Interior of White Rabbit Surf Cafe by SOLOVEYDESIGN
The White Rabbit Surf Cafe project, located in Khmelnytskyi, is the story of two ideas that were conceived and implemented in the walls of a half-century-old building on the banks of the Southern Bug.

Silver Wave. Balance of elements by LLUM architects
In the project of Kyiv apartments by LLUM architects, a large-scale and incredibly expressive marble panel conquered the entire space.

MOSKOVSKAYA: modernity and retro in Obolon. "Jewellery" project of PAINTIT studio
The MOSKOVSKAYA project became the ideal embodiment of a house for a young family with children. The authors of the project are the founders of the PAINTIT studio, architects Yulii Cherevko and Tetiana Filipenko.

Urban twist. Koktelka bar and bistro in Kharkiv
This summer, the city bar and bistro "Koktelka" / Koktelka, designed by Yova Yager, opened in Kharkiv. The institution is distinguished by a democratic atmosphere, appeal to retro, "delicious" details and humor.