Again, the evening's speakers addressed a phenomenon with an exceptional reputation around the world. Whatever it is about - fashion, cars, interior or industrial design - the Italians have a special position here. But what is so unusual about Italian design? What exactly led to the fact that the country, which did not differ in anything special in this area before the Second World War, immediately took precedence after it and became a legislator of style?
Larisa Tsybina and Kostyantyn Kovshevatsky, editor-in-chief of PRAGMATIKA.MEDIA
Tatyana Jafarova, Proforma Group
Iryna Shopa, CEO of PRAGMATIKA.MEDIA, and Dmytro Fedenko, Proforma Group
It is not only about the desire of designers to provide Italians with the necessary items for a comfortable peaceful life, which correspond to the main ideas about aesthetics and functionality. Larisa Tsybina and Kostiantyn Kovshevatsky tried to reveal the connections between advanced design and artistic practices, which forged the concept of timeless Italian taste and style.
Designer Alyona Sergienko and Lesya Blahaya
Kostyantyn Kovshevatsky, designer Valentina Kachmala and Larisa Tsybina
Olena Petrescu, founder of L. Petresku, Oksana Dolgopiatova, founder of Dolgopiatova Design, and Larisa Tsybina
The space of Proforma Group's Kyiv salon was not chosen by chance. It was here that the guests of the event were able to familiarize themselves with objects of high Italian design, whose aesthetics go back to the post-war period.
